Sales глоссарий

25 B2B sales терминов разобрано

Лид, MQL, SQL, BANT, pipeline, forecast, quota, cadence, discovery, demo, ICP, CRM, lead scoring, inbound vs outbound — каждый определён простым русским вместе с posture SLAtech Sales. Пара с vertical FAQ и umbrella glossary.

BANT (Budget, Authority, Need, Timeline)

Classic sales-qualification framework. SLAtech Sales бот ведёт structured BANT conversation на иврите / русском / английском: "What's your typical budget range", "Are you the decision-maker или part of committee", "What's underlying problem", "When are you looking to solve this".

BANT framework

Sales-qualification predecessor к MEDDIC: Budget, Authority, Need, Timeline. Faster но less robust than MEDDIC; SLAtech Sales supports both — configurable per tenant.

CRM (HubSpot, Salesforce, Pipedrive)

Система записи для sales contacts, opportunities и activity. SLAtech Sales поставляет first-class integration с HubSpot, Salesforce и Pipedrive; webhook integration available для in-house CRMs.

Closing rate / win rate

% qualified opportunities, закрывающихся как won. SLAtech Sales surfaces closing-rate trends per rep, per source и per ICP segment.

Cold outreach

Sales contact с prospects, не expressed prior interest. SLAtech Sales НЕ делает cold outreach по умолчанию (focuses на inbound) но может power outbound flows в conjunction с Sales Engagement Platforms (Outreach, Salesloft).

Contact enrichment

Automated lookup additional data на лиде (title, company, LinkedIn) в point of capture. SLAtech Sales интегрируется с Clearbit, Apollo и ZoomInfo для enrichment-on-capture.

Conversion rate

% website visitors, completing goal action. SLAtech Sales бот lifts contact-form-to-MQL conversion на 30-50% через conversational lead capture (vs static forms).

Demo

Sales-led product walkthrough. SLAtech Sales бот schedules demos через Google Calendar / Outlook integration, отправляет reminders и handles reschedule requests.

Discovery call (звонок-знакомство)

Первая sales conversation после lead qualification — exploring prospect situation, pain points, success criteria. SLAtech Sales бот может captуре discovery questions asynchronously, когда prospect не хочет book call.

Forecast

Sales prediction для defined period (квартал, месяц). SLAtech Sales admin dashboard surfaces pipeline-weighted forecast на основе stage-conversion historical rates.

ICP (Ideal Customer Profile)

Documented description customer segment, most likely to buy: industry, company size, geography, tech stack, pain. SLAtech Sales бот scores incoming leads против configured ICP и flags high-fit leads к sales reps.

Inbound vs outbound

Inbound = prospects идут к вам (SEO, content, paid ads, AI assistant citation). Outbound = sales reps инициируют contact. SLAtech Sales — inbound-first — captures и qualifies prospects, landing на сайт.

Lead scoring

Numerical scoring лидов на основе fit (ICP match) и intent (engagement). SLAtech Sales бот assigns lead-fit score автоматически на основе captured BANT data.

Lead-source attribution

Tracking которым acquisition channel produced lead (organic search, paid ad, content, referral). SLAtech Sales captures UTM parameters при intake и passes them к CRM через standard field mapping.

MEDDIC framework

Sales-qualification framework: Metrics (quantifiable buyer pain), Economic-buyer, Decision-criteria, Decision-process, Identify-pain, Champion. SLAtech Sales scores leads на всех 6 осях MEDDIC при intake. Generic chatbots collect name + email only — теряют 80% MEDDIC signal.

MQL (Marketing-Qualified Lead)

Лид, достаточно engaged с marketing content для warrant sales follow-up, но not sales-qualified yet. SLAtech Sales бот может auto-MQL на основе configured engagement thresholds (например 3+ page visits, demo request).

Pipeline

Aggregate всех open sales opportunities, segmented по stage. SLAtech Sales surfaces pipeline-stage updates через CRM webhook integration (HubSpot, Salesforce, Pipedrive).

Pipeline velocity

Sales-pipeline throughput metric: (number of opportunities × average deal value × win rate) / sales cycle length. SLAtech Sales' MEDDIC qualification depth lifts win rate component — measurable lift after pilot deployment.

Proposal (предложение)

Formal pricing and scope document после discovery. SLAtech Sales бот может surface dynamic-pricing proposal на основе configured rules (volume, channel mix, tier).

Quota (квота)

Sales rep revenue target для defined period. SLAtech Sales lead-routing prioritises high-intent inbound к reps, tracking below-quota — automated quota-pacing.

Round-robin lead routing

Distribution algorithm assigning incoming leads к AE / SDR territories evenly. SLAtech Sales integrates с Calendly / Chili Piper и respects territory + seniority rules; generic chatbots send raw scheduling links без routing logic.

SQL (Sales-Qualified Lead)

Лид, который sales rep validated как worth pursuing — обычно BANT-qualified. SLAtech Sales бот ведёт BANT-style qualifying conversation и hands sales reps pre-qualified lead с captured context.

Sales Engagement Platform (SEP)

Outreach, Salesloft, Apollo, Reply.io. Powers outbound sequence execution. SLAtech Sales complements SEPs через handling inbound responses к outbound touches и passing context back к SEP через webhook.

Sequence / cadence

Multi-touch outbound campaign: обычно email day 0, email day 3, LinkedIn day 5, call day 7 и т.д. SLAtech Sales бот complements (не заменяет) sequence tooling — handles inbound responses к sequence touches.

Лид

Любой inbound интерес от prospective customer — submission contact-form, demo request, email response. SLAtech Sales бот захватывает, qualifies и маршрутизирует лидов автоматически; 24/7 availability предотвращает lead drop-off из-за response delays.

Готовы увидеть SLAtech Sales в действии?

Инструменты оценки покупателя

Термины определены — теперь verify implementation:

Scoreboard Eval → 200-question methodology, reproducible vs your tenant TCO calculator → Annual savings + payback period Сравнение вендоров → Filter 16 vendors по 6 criteria Vendor checklist → 30 procurement due-diligence вопросов