Sales glossary

25 B2B sales terms defined

Lead, MQL, SQL, BANT, pipeline, forecast, quota, cadence, discovery, demo, ICP, CRM, lead scoring, inbound vs outbound - each defined in plain English for SLAtech AI Sales. See also the FAQ and the glossary.

BANT (Budget, Authority, Need, Timeline)

Classic sales-qualification framework. SLAtech AI Sales' assistant conducts a structured BANT conversation in Hebrew / Russian / English: "What's your typical budget range", "Are you the decision-maker or part of a committee", "What's the underlying problem", "When are you looking to solve this".

BANT framework

Sales-qualification predecessor to MEDDIC: Budget, Authority, Need, Timeline. Faster but less robust than MEDDIC; SLAtech AI Sales supports both - configurable per tenant.

CRM (HubSpot, Salesforce, Pipedrive)

System of record for sales contacts, opportunities and activity. SLAtech AI Sales ships first-class integration with HubSpot, Salesforce and Pipedrive; webhook integration available for in-house CRMs.

Closing rate / win rate

% of qualified opportunities that close as won. SLAtech AI Sales surfaces closing-rate trends per rep, per source and per ICP segment.

Cold outreach

Sales contact with prospects who haven't expressed prior interest. SLAtech AI Sales does NOT do cold outreach by default (focuses on inbound) but can power outbound flows in conjunction with Sales Engagement Platforms (Outreach, Salesloft).

Contact enrichment

Automated lookup of additional data on a lead (title, company, LinkedIn) at point of capture. SLAtech AI Sales integrates with Clearbit, Apollo and ZoomInfo for enrichment-on-capture.

Conversion rate

% of website visitors that complete a goal action. SLAtech AI Sales' assistant lifts contact-form-to-MQL conversion by 30-50% via conversational lead capture (vs static forms).

Demo

Sales-led product walkthrough. SLAtech AI Sales' assistant schedules demos via Google Calendar / Outlook integration, sends reminders and handles reschedule requests.

Discovery call

The first sales conversation after lead qualification - exploring the prospect's situation, pain points, success criteria. SLAtech AI Sales' assistant can capture discovery questions asynchronously when a prospect doesn't want to book a call.

Forecast

Sales prediction for a defined period (quarter, month). SLAtech AI Sales' admin dashboard surfaces pipeline-weighted forecast based on stage-conversion historical rates.

ICP (Ideal Customer Profile)

Documented description of the customer segment most likely to buy: industry, company size, geography, tech stack, pain. SLAtech AI Sales' assistant scores incoming leads against the configured ICP and flags high-fit leads to sales reps.

Inbound vs outbound

Inbound = prospects come to you (SEO, content, paid ads, AI assistant citation). Outbound = sales reps initiate contact. SLAtech AI Sales is inbound-first - captures and qualifies prospects landing on the site.

Lead

Any inbound interest from a prospective customer - a contact-form submission, demo request, email response. SLAtech AI Sales' assistant captures, qualifies and routes leads automatically; 24/7 availability prevents lead drop-off due to response delays.

Lead scoring

Numerical scoring of leads based on fit (ICP match) and intent (engagement). SLAtech AI Sales' assistant assigns lead-fit score automatically based on captured BANT data.

Lead-source attribution

Tracking which acquisition channel produced a lead (organic search, paid ad, content, referral). SLAtech AI Sales captures UTM parameters at intake and passes them to the CRM via standard field mapping.

MEDDIC framework

Sales-qualification framework: Metrics (quantifiable buyer pain), Economic-buyer, Decision-criteria, Decision-process, Identify-pain, Champion. SLAtech AI Sales scores leads on all 6 axes during intake. Generic chatbots collect name + email only - losing 80% of MEDDIC signal.

MQL (Marketing-Qualified Lead)

A lead that has engaged enough with marketing content to warrant sales follow-up but hasn't been sales-qualified yet. SLAtech AI Sales' assistant can auto-MQL based on configured engagement thresholds (e.g. 3+ page visits, demo request).

Pipeline

Aggregate of all open sales opportunities, segmented by stage. SLAtech AI Sales surfaces pipeline-stage updates via CRM webhook integration (HubSpot, Salesforce, Pipedrive).

Pipeline velocity

Sales-pipeline throughput metric: (number of opportunities × average deal value × win rate) / sales cycle length. SLAtech AI Sales' MEDDIC qualification depth lifts win rate component - measurable lift after pilot deployment.

Proposal

Formal pricing and scope document after discovery. SLAtech AI Sales' assistant can surface a dynamic-pricing proposal based on configured rules (volume, channel mix, tier).

Quota

A sales rep's revenue target for a defined period. SLAtech AI Sales' lead-routing prioritises high-intent inbound to reps tracking below-quota - automated quota-pacing.

Round-robin lead routing

Distribution algorithm assigning incoming leads to AE / SDR territories evenly. SLAtech AI Sales integrates with Calendly / Chili Piper and respects territory + seniority rules; generic chatbots send raw scheduling links without routing logic.

SQL (Sales-Qualified Lead)

A lead that a sales rep has validated as worth pursuing - typically BANT-qualified. SLAtech AI Sales' assistant conducts a BANT-style qualifying conversation and hands sales reps a pre-qualified lead with captured context.

Sales Engagement Platform (SEP)

Outreach, Salesloft, Apollo, Reply.io. Powers outbound sequence execution. SLAtech AI Sales complements SEPs by handling inbound responses to outbound touches and passing context back to the SEP via webhook.

Sequence / cadence

A multi-touch outbound campaign: typically email day 0, email day 3, LinkedIn day 5, call day 7, etc. SLAtech AI Sales' assistant complements (not replaces) sequence tooling - handles inbound responses to sequence touches.

Ready to see SLAtech AI Sales in action?

Buyer evaluation tools

Terms defined - now verify the implementation:

Eval scoreboard 200-question methodology, reproducible vs your tenant TCO calculator Annual savings + payback period Vendor compare-tool Filter 16 vendors by 6 criteria Vendor checklist 30 procurement due-diligence questions