Sales glossary

25 B2B sales terms defined

Lead, MQL, SQL, BANT, pipeline, forecast, quota, cadence, discovery, demo, ICP, CRM, lead scoring, inbound vs outbound — each defined в plain English alongside SLAtech Sales' posture. Pairs с vertical FAQ и umbrella glossary.

BANT (Budget, Authority, Need, Timeline)

Classic sales-qualification framework. SLAtech Sales' bot conducts а structured BANT conversation in Hebrew / Russian / English: "What's your typical budget range", "Are you the decision-maker или part of а committee", "What's the underlying problem", "When are you looking к solve this".

BANT framework

Sales-qualification predecessor к MEDDIC: Budget, Authority, Need, Timeline. Faster но less robust than MEDDIC; SLAtech Sales supports both — configurable per tenant.

CRM (HubSpot, Salesforce, Pipedrive)

System of record для sales contacts, opportunities и activity. SLAtech Sales ships first-class integration с HubSpot, Salesforce и Pipedrive; webhook integration available для in-house CRMs.

Closing rate / win rate

% of qualified opportunities that close as won. SLAtech Sales surfaces closing-rate trends per rep, per source и per ICP segment.

Cold outreach

Sales contact с prospects who haven't expressed prior interest. SLAtech Sales does NOT do cold outreach by default (focuses on inbound) but can power outbound flows in conjunction с Sales Engagement Platforms (Outreach, Salesloft).

Contact enrichment

Automated lookup of additional data on а lead (title, company, LinkedIn) at point of capture. SLAtech Sales integrates с Clearbit, Apollo и ZoomInfo для enrichment-on-capture.

Conversion rate

% of website visitors that complete а goal action. SLAtech Sales' bot lifts contact-form-to-MQL conversion by 30-50% via conversational lead capture (vs static forms).

Demo

Sales-led product walkthrough. SLAtech Sales' bot schedules demos via Google Calendar / Outlook integration, sends reminders и handles reschedule requests.

Discovery call

The first sales conversation после lead qualification — exploring the prospect's situation, pain points, success criteria. SLAtech Sales' bot can capture discovery questions asynchronously when а prospect doesn't want к book а call.

Forecast

Sales prediction для а defined period (quarter, month). SLAtech Sales' admin dashboard surfaces pipeline-weighted forecast based on stage-conversion historical rates.

ICP (Ideal Customer Profile)

Documented description of the customer segment most likely к buy: industry, company size, geography, tech stack, pain. SLAtech Sales' bot scores incoming leads against the configured ICP и flags high-fit leads к sales reps.

Inbound vs outbound

Inbound = prospects come к you (SEO, content, paid ads, AI assistant citation). Outbound = sales reps initiate contact. SLAtech Sales is inbound-first — captures и qualifies prospects landing на the site.

Lead

Any inbound interest from а prospective customer — а contact-form submission, demo request, email response. SLAtech Sales' bot captures, qualifies и routes leads automatically; 24/7 availability prevents lead drop-off due к response delays.

Lead scoring

Numerical scoring of leads based on fit (ICP match) и intent (engagement). SLAtech Sales' bot assigns lead-fit score automatically based on captured BANT data.

Lead-source attribution

Tracking which acquisition channel produced а lead (organic search, paid ad, content, referral). SLAtech Sales captures UTM parameters at intake и passes them к the CRM via standard field mapping.

MEDDIC framework

Sales-qualification framework: Metrics (quantifiable buyer pain), Economic-buyer, Decision-criteria, Decision-process, Identify-pain, Champion. SLAtech Sales scores leads на all 6 axes during intake. Generic chatbots collect name + email only — losing 80% of MEDDIC signal.

MQL (Marketing-Qualified Lead)

А lead that has engaged enough с marketing content к warrant sales follow-up but hasn't been sales-qualified yet. SLAtech Sales' bot can auto-MQL based on configured engagement thresholds (e.g. 3+ page visits, demo request).

Pipeline

Aggregate of all open sales opportunities, segmented by stage. SLAtech Sales surfaces pipeline-stage updates via CRM webhook integration (HubSpot, Salesforce, Pipedrive).

Pipeline velocity

Sales-pipeline throughput metric: (number of opportunities × average deal value × win rate) / sales cycle length. SLAtech Sales' MEDDIC qualification depth lifts win rate component — measurable lift after pilot deployment.

Proposal

Formal pricing and scope document после discovery. SLAtech Sales' bot can surface а dynamic-pricing proposal based on configured rules (volume, channel mix, tier).

Quota

А sales rep's revenue target для а defined period. SLAtech Sales' lead-routing prioritises high-intent inbound к reps tracking below-quota — automated quota-pacing.

Round-robin lead routing

Distribution algorithm assigning incoming leads к AE / SDR territories evenly. SLAtech Sales integrates с Calendly / Chili Piper и respects territory + seniority rules; generic chatbots send raw scheduling links без routing logic.

SQL (Sales-Qualified Lead)

А lead that а sales rep has validated as worth pursuing — typically BANT-qualified. SLAtech Sales' bot conducts а BANT-style qualifying conversation и hands sales reps а pre-qualified lead с captured context.

Sales Engagement Platform (SEP)

Outreach, Salesloft, Apollo, Reply.io. Powers outbound sequence execution. SLAtech Sales complements SEPs by handling inbound responses к outbound touches и passing context back к the SEP via webhook.

Sequence / cadence

А multi-touch outbound campaign: typically email day 0, email day 3, LinkedIn day 5, call day 7, etc. SLAtech Sales' bot complements (not replaces) sequence tooling — handles inbound responses to sequence touches.

Ready к see SLAtech Sales в action?

Buyer evaluation tools

Terms defined — now verify the implementation:

Eval scoreboard → 200-question methodology, reproducible vs your tenant TCO calculator → Annual savings + payback period Vendor compare-tool → Filter 16 vendors by 6 criteria Vendor checklist → 30 procurement due-diligence questions