Ray Bennett
Leads the AutoPrime sales floor with an honest, no-pressure approach — matching each customer to the right car, not just any car.
Meet Ray
Ray has spent 18 years on dealership floors, and long ago decided that the best sale is the one the customer feels great about a year later. As Sales Director he sets the tone for the whole AutoPrime team: listen first, explain everything, never rush.
He knows the new and used stock inside out and loves the moment someone realises the car they assumed was out of reach actually fits their budget. If you're not sure where to start, Ray is the person who makes the whole thing feel simple.
How Ray can help
The areas Ray works in day to day — tap any one to learn more.
New Cars
Browse the latest models with the newest tech, full manufacturer warranty and a test drive whenever you're ready.
Pre-Owned
Inspected, warrantied used cars at honest prices — every one checked over before it reaches the forecourt.
Financing & Leasing
Competitive rates from multiple lenders and a personalised quote in minutes — with no impact on your credit score.
What to expect
Every conversation starts with what you actually need — commute, family, budget, the lot — before a single car is mentioned. Ray believes a good advisor removes pressure, not adds it.
- Understand your real needs first
- Show honest options across new and used
- Explain every number in plain language
“I came in expecting the usual hard sell and got the opposite. Ray listened, showed me two sensible options and let me take my time. I've since sent three friends his way.”
Talk to Ray
Ask for Ray by name, or let the assistant match you to the right specialist.
Book a Test Drive →This is a fictional demonstration page created by SLAtech to showcase the SLAtech Sales AI assistant. “AutoPrime” and Ray Bennett are not real; the name, role, quote and reviews are illustrative only and not a finance offer.